Origin Analytical launches new Brand and website
Posted Monday June 9th, 2014, 12:23 pm
Origin Analytical has recently launched a new corporate image to reinforce a more recognisable and stronger brand in the global market.
Director, Eddie Merrick, says, “As an integral part of our ambitious growth plans for the next three years, we recognised that our brand needed to evolve in line with the aspirations of the company. This is far more than a simple cosmetic re-branding. Origin Analytical are now a fully integrated service company offering a wide range of analytical services, with laboratories on 3 continents. We needed a stronger new identity that communicates the message that we have far more to offer our clients worldwide. The aim of our new website, for example,” Eddie continued, “is to enable clients to quickly and effectively select from our service portfolio and to build a program that is tailored to their needs.”
With headquarters in Welshpool, UK, and laboratories in the USA and Australia, Origin Analytical has been working with graphic design and marketing agency Hunter Bevan to revitalise the design elements of their brand and create a new website and a range of printed marketing materials targeted to global geographical markets and exhibitions & conferences which will be implemented worldwide.
In addition to the visual elements of the brand, Origin Analytical are strengthening their overall marketing strategy including social media channels and email marketing campaign, to educate existing and new clients to the full range of services including their rapid onsite analysis portfolio of services.
The firm is currently expanding their laboratory space in Welshpool, at the town’s Buttington Enterprise Park.